Recently, Dr Pepper posted a picture to its Facebook page showing a mock evolution graphic -- a "pre-Pepper" chimp morphing into an upright "post-Pepper" human.
There are many such humorous adaptations of this classic monkey-to-man "march of progress" graphic, and the Mad Men working for Dr Pepper probably had no reason to think that their ad would elicit unusual controversy.
Wrong. Immediately after its posting, enraged commenters descended upon the site, ranting against Dr Pepper's tacit endorsement of well-established science taught in every high school biology classroom. Some of their proclamations:
"Well, there goes my support for this company."
"I ain't no freaking chimp. No more Dr Pepper for my household."
"This is showing the theory of men evolving from apes. I have lost all respect for Dr Pepper and if Dr Pepper wants business from thousands of people they will need to apologize."
And this ominous observation: "Dr. Pepper wasn't served until 1885... 3 years AFTER the death of Darwin! Sounds like a conspiracy if you asked me!"